Archive for: June, 2023

A Quick Look at Non Directional Trading

Jun 05 2023 Published by admin under Uncategorized

Non directional trading is thought to be a really classy and elegant method of trading. It allows forex traders to make big money when the timing is right, yet lose a big chunk of money when directed towards bad timing. It is true that this method of trading can really give you tons of money especially if you’ve already mastered every road in the market, but along with it comes the risks. A lot of traders fail from using this kind of trading method simply because they don’t have any idea what is it all about. What is true about this kind of trading method is that, it can really give you money, but you have to use it wisely. In fact, even a newbie can earn from this when used properly.

Basically, non directional trading is an evolution of the traditional forex trading method. To be able to understand it clearly, you have to visualize the forex market in general. In the traditional way of trading, it is thought that the forex market only moves one way at a given time; the price of the currencies move in a single direction. You would most likely to predict the movement of the market.

This would be rather useless when it comes to the non directional trading method because the price move in different directions. With this kind of trading method, you won’t have to predict the price of the currencies and market movements. Although it has its own share of risks, you are assured that you would earn money because you don’t have to predict anymore. The information that you need is already there, and all you have to do is to think whether it’s okay to trade or not.

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Find a Different Perspective to Chase Your Customers: The Importance of Network Marketing

Jun 04 2023 Published by admin under Uncategorized

The trends in the global economy have called for companies and commercial institutions to be aware of the changing needs and wants for customers.

To begin with, keeping long-term relationships with profitable customers is the only way to survive the current worldwide market competition. Network marketing encompasses the creation of customer networks that underpin the close relationship within the network.

Network marketing can be commonly defined as a form of marketing that make use of independent channels to announce the company offerings to potential customers. The company can barely reach these customers using the standard marketing communication channel of the business. Network marketing is a channel that lots of companies use.This is where the company limits the hiring of permanent marketers and depends much more on hired network marketers that have direct contact with the customer.

The ultimate goal of network marketing is to increase sales and to expand customer base. In normal circumstances, they change the need for middlemen who will dilute the profits by adding their own profit margin through the supply chain, therefore, diluting the gross profit margin of the producers. Instead of using the middlemen the independent marketing acts as a way to avoid them through their direct marketing initiatives.

Word of mouth recommendation creates a stronger impact in developing long-term relations with customers. Direct marketing initiatives can inspire start-up businesses since they offer an opportunity to build a customer base through the use of referrals. Moreover, this business model acts to revitalize small businesses to create a customer base before spending much of their budgets on marketing against competitors.

Just like any other business, some companies do not use the term network marketing; they instead call it Multi-Level Marketing (M.L.M), which they recognize as a legitimate business model that capitalizes on direct selling techniques and relationship referrals strategy of selling products and or services of the company in question.

The company might be contracting the marketers in their independent capacity but, their existence will resemble the franchising concept since they will be have the product to sell for the company, not for themselves. In some instances, the contractors might work in full representation of the company seeming to be the owners of the merchandise or services.

In order to understand how network marketing works, one needs to shift the focus to a franchise business. The franchisee, in this case the independent marketer, is closer to the customer and knows quite well what the customer wants and the customer also knows exactly what to expect from the seller. Therefore, the franchising company gives all the products and the relevant equipment needed to make the sale.

In this case, the independent marketer requests only products required by customers and sells them in his own capacity using the business name and logos. Moreover, if new products come into the market the independent marketer communicates with members in the network and does test marketing to find out their response to the new product. The parent company, in this case, takes the responsibility of the training requirements of the independent marketer to help him conduct the business. The parent company provides all the marketing support. The independent marketer carries out any business transactions even though the business name will be in the parent company’s name.

Network marketing is so fascinating because self-sufficient business owners have non limited privileges to run other businesses. These businesses are independent to the contract of sale by the parent company.

Although independent business owners will be using the parent company’s name they also have full control of their business, and they can expand from them. In the multilevel marketing business concepts, they refer to the principle as sponsoring. The concept of sponsoring gives the marketer the advantage of profiting not only from incentive of the mother company, but also from the sponsorship sales.

The complexity in the nature of multilevel marketing or network marketing business’s causes people to raise some questions about the legality of the business practice. It is a mistaken belief that network marketing is illegal. Network marketing is a legitimate business internationally. For example in America, the US Federal judge legitimized M.L.M companies in 1979.

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Stock Market Trading Using Technical Analysis – Bolllinger Bands Squeeze

Jun 03 2023 Published by admin under Uncategorized

Using Bollinger Bands for market analysis has become a widely popular method for determining price direction. Bollinger Bands will work with any market and are useful for identifying price volatility.

The bands expand or move in the opposite direction when volatility of a stock, commodity or index increases. The higher the volatility the wider the bands become. As volatility decreases the bands begin to come together or move towards each other. Once volatility bottoms out the bands begin to move parallel to each other. Price action tends to move sideways and can touch the upper band and the lower band before breaking out to a more volatile environment.

During this period of low volatility the bands are in what is known as a “squeeze”. That is, the bands squeeze the price together and it seems contained for a period of time. This is a good price setup that often leads to large price movements when prices break out of the squeeze. Look for prices to move to one of the bands, touch the band and continue moving in that direction. The bands then begin to expand once again and volatility returns. Prices tend to continue in the direction of the break out for awhile, often correcting back to the trailing moving average, then continuing in the direction of the trend. Once prices correct back to the moving average and close above that point, caution is warranted as this could lead to a period of reversing price action and a change of trend.

It should be noted that occasionally when prices begin to break out of a squeeze and head in a certain direction that they may reverse in what is known as a “head fake”, and continue in the opposite direction in what is usually a very strong move. What this looks like on the chart is a move to one of the bands (either top or bottom), the band begins to expand in the direction of the move, prices begin a small correction and consolidate, then they either continue the break out direction or they reverse. Other indicators such as momentum or stochastics can help to determine if the move is for real or not. Either way there is going to be a strong move, it’s just a matter of getting on the right side of the move. If a position is taken on the direction of the initial break out and prices reverse, it would pay to reverse your position as well.

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Direct Marketing – The Successful Way to Market Football

Jun 02 2023 Published by admin under Uncategorized

There is no way you can appeal to a fan of an opposing club. It is therefore a complete waste of time to market football in the old generic fashion. In the old generic marketing fashion the target market can be any one. In generic marketing you focus on people’s ability to pay and also satisfying their needs and wants. You can have a customer today and the following day the customer crosses the road to your competitor, who offers a better deal. Each business tries to cannibalise the other. In football the situation is completely different. Your target market crosses a very high spectrum of people from the wealthiest to the poorest. This cross spectrum of people has one thing in common, the love for their club. It is these people that you should focus on to the complete exclusion of all the rest. This is the foundation of direct marketing in football.

In every society there are thousands of eager football fans. These fans are often detached from their clubs, because favouring a club is a love relationship. A love relationship only grows if it is nurtured and grown. Both parties must care for each other. If one side ignores the other, the ignored party finds solace somewhere else without actually going over to a direct competitor that would be a football club.

Football clubs do not seem to realize this and many completely do nothing about it, others carry out lukewarm marketing campaigns. That is why more often than not many clubs can not pay their bills; many run at a loss and play before empty stadiums. They do not understand the fans, let alone know who these fans are.

This is when direct marketing comes in to the rescue. It requires that a club gets a database of its fans and prospective fans. When this is handy, you then utilize it in creating a lasting relationship between the club and the fans. This lasting relationship will be characterised by giving and getting from both sides. As a club you have to avoid the temptation of operating like other businesses where the relationship is about selling as opposed to engaging with fans (read customers). It is never successful in football.

For clubs to succeed they have to know their fans, register these fans in a database, be very creative in reaching out to them and engage them on a one to one basis. When this happens you create a strong bond between the fan and the football club. Your fan will not fill used. The fan will be very responsive to everything you offer. The club will win and no money will be left on the table like what is happening now. This is direct marketing and the only way football clubs can win. It is different from what many other businesses do their marketing.

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Email Direct Marketing Tool – Your Ultimate Solution

Jun 01 2023 Published by admin under Uncategorized

The business environment of today is multi-channeled. In this setting, there are numerous ways to do marketing but probably, one of the most effective techniques of promoting your product or service while saving up on the cost for advertising is through the use of electronic mail. However, many businesses still find it difficult to utilize email effectively. This is because they do not have the right tools for direct email marketing.

An effective email program must be capable of producing customized email communications and transforming your normal email capabilities into a sales channel with huge yields. This can be achieved with automation.

Because of the fact that email is one of the easiest forms of communication aside from the reality that it is also one of the most popular, the inboxes of individuals are continuously flooded with emails, many of which are junk. This is why it is vital that your emails stand out from the rest. Otherwise, you might find that your customer will not even bother opening your email. An email direct marketing tool will help you in delivering effective and well-targeted messages.

Here are some of the advantages of an email direct marketing tool which makes it an essential part of your overall marketing strategy:

-You will get to create effective and persuasive emails with opt-out systems, well-targeted content, and the functionality of sales lead tracking.

-You will enjoy the on-demand delivery feature which ensures that regardless of the size of your email campaign, your emails would be delivered on a timely basis.

-You can control how your emails will be sent, such as a one-time email to be sent to an entire mailing list or individual messages to be sent to certain subscribers.

-You will enjoy the benefit of performance analytics as this tool is capable of analyzing the effectiveness of a campaign and evaluate its performance. This lets you come across important movements and trends.

- You will be able to set up messages for certain purposes that can be sent automatically with an auto-responder program. For example, you can arrange for your auto-responder that every seven days, it will send to all subscribers the next newsletter issue.

- You can get to request for feedback from your subscribers with a feedback management functionality included in this marketing tool. Thus, you will be able to provide better experience for your subscribers through the informative subscriber response.

Here are the different kinds of tools for direct email marketing and their corresponding features:

1.) Paid recipient programs with the direct email list rental feature

- These are list rental services wherein a small amount is exchanged for the responses of the members of a mailing list.
- These are programs that would award points to list members if they visit the websites of the advertisers. The amount of payment is based on either the cost per acquisition, cost per click, or sharing of revenue.
- These programs pay list members who have consented to receive emails and be directed to the website of the company by clicking on the link included in the email.

2.) Direct email broadcast services

- allow you to rent opt-in electronic mailing lists
- allow you to send one-time messages to specific mailing lists

3.) Direct email list management services

- include banner advertisements
- include search engine management functionality
- provide performance analysis
- allow you to effectively manage replies and target your emails
- assist in user profile building
- allow you to send bulk emails
- allow you to manage your email lists according to certain categories and import/export lists
- provide scheduler and auto-responder features
- allow customization of mailing lists
- allow automatic follow up and removal
- allow you to archive messages

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