Article Marketing Strategies to Maximize Website Traffic

When you use article marketing to drive your website traffic, you’re using one technique that takes advantage of two very distinct methods to gain an audience: direct traffic to your site from people reading the article and clicking on your well-formatted link, and search engine traffic from people searching on your chosen keywords and coming to your site through a search engine referral. As you create your network of articles, you’ll find that the direct traffic will have a major impact in the first days. However over time search engine referrals will overtake that traffic and become by far the most important part of your website traffic.

Direct traffic from article submission has a distinct pattern when you examine your traffic logs. You’ll see little spikes in overall website hits about a day to a week after your submission to these sites. There is a simple strategy to get as much direct traffic as possible: submit many, many articles to the highest-traffic directories.

High traffic directories not only have regular visitors looking for fresh data on a variety of subjects; they also place better in Google. Part of Google’s overall ranking strategy includes an importance assigned to each domain. Wikipedia.com, for instance, has a very high rating, and anything appended to that domain – wikipedia.com/trains, for instance – will almost certainly show up on the first page of search results. On the other end is the average site: ilovecats.com or learn2knit.com. These sites have very little Google clout, and articles appended to them will have much worse rankings.

You can determine what the Google ranking of any article submission site is by downloading a Google toolbar to your browser. A simple bar chart will display the relative ranking of that site when you go to visit it. The highest-ranked sites will usually also have the most direct traffic, and these are the ones you want to focus on when you submit your first articles.

Over time, you’ll see a difference in your website hit traffic. The overall trend should be upward, and you’ll see little spikes with each new article submission, but they will not be as marked as they once were. This means you’re ready to go to your next article marketing step: submitting to the secondary tier of article directories.

There are literally thousands of article directories out there. Up to now, you should have focused on only the largest and most important. But now you need to diversify, start sending articles out to many different article directories. You don’t have to write completely original articles for each submission, though it will help significantly if you do. Just rewriting the articles as you submit them to each new directory will be enough to get the maximum power out of them.

What happens now: you have a lot of articles spread around the Internet, each pointing back to your site with a well-formatted link using your keyword as anchor text. This will make your site’s position in Google rise dramatically, bringing you an ever-increasing proportion of your website traffic from Google itself. This will cause that traffic chart to flatten out even more.

These two strategies, implemented over time, will enable you to make the most of your article marketing efforts. Remember to drive your website traffic slowly. A slow pace is more effective over time.

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