7 Good Reasons to Send Handwritten Direct Mail Campaigns

Jun 17 2023 Published by admin under Uncategorized

When was the last time you received a hand addressed envelope? Not digitized font, but real handwriting. Whether you receive a hand addressed envelope, a handwritten card or a letter with handwriting inside, genuine handwriting is a rare and precious find in most mail boxes, which makes it a wildly effective marketing tool.

There is a lot of marketing noise out there, making it a challenge to effectively reach your target audience. They are inundated by e-mails, voicemails, podcasts, blogs, TV ads, radio ads, print ads, and other messages. So, how do you stand out? How do you make yourself, your organization, or your services memorable?

If you want to capture attention, build customer loyalty and improve your return on investment, consider adding handwritten mail campaigns to your marketing mix.

Here are seven reasons why you should use real handwriting to reach your customers:

1. Keep Your Message Out of the Trash
If you send out any mailings, you likely spend a lot of time crafting the perfect message. Yet, if your mailings wind up in the trash can before being opened, your letter is useless. To increase the chances of your envelopes being opened, try hand addressing the outside envelope. Since real handwriting is rare in our digital age, handwritten envelopes capture the attention of your audience and increase the odds of your mail being opened by 300% or more.

2. Tell Your Audience How Important They Are
When you pull a handwritten card out of your mailbox, it’s impossible not to think “Wow, this person must really like me!” That hand addressed envelope is likely the first piece of mail you’ll open. Real handwriting will let your audience know that they are important to you. Rather than simply laser printing their name from a database, real handwriting shows that you took the time to pick up a pen and write their personal information.

3. Go Beyond Your Customers’ Expectations
Most people have heard the legendary story of how Nordstrom department store allowed a customer to return snow tires even though the store didn’t sell tires. According to the tale, since the Nordstrom return policy was so customer friendly, the sales associate chose to accept another company’s merchandise before turning away a loyal customer. Whether the story is true or not, it goes without saying that Nordstrom has built its reputation by going above and beyond what there customers expect of them and providing top-notch service.

Genuine handwritten mailings are not only an unexpected surprise for your customers, but they show that you value them. Chances are your competitors aren’t using real handwriting in their marketing. While others are relying on email or bulk mail, you can send a warmer and more personal handwritten message to your audience.

4. Use Your Marketing Dollars Wisely
There are endless ways for us to spend our marketing dollars. The challenge is in finding the right marketing mix that brings results without breaking your budget. A handwritten mailing is an effective tool for any marketing plan. Since real handwritten mail can dramatically improve your chances of being opened and read, your direct mail response rates will be significantly higher. Higher responses mean higher return on investment.

5. Be Memorable During Holidays & Special Occasions
Isn’t it fun to receive a hand addressed birthday card in the mail? The minute you see that envelope, you know the card is especially for you. Chances are your customers feel the same way. Special occasions are an ideal time to connect with your audience. If you keep track of your customers’ birthdays or anniversaries, consider sending them hand addressed cards. Or, perhaps it has been a year since a customer last used your services. Why not send them a hand-written reminder card? In addition to personal occasions, holidays such as Thanksgiving, Christmas, Valentine’s Day and Fourth of July are ideal times to send hand addressed greetings. It is often the personal touches that separate you from your competitors. People like to know that they are more than just another name in your customer database.

6. Send a Sincere Thank You
Many of us remember our parents forcing a pen and card into our hands and demanding that we send handwritten Thank You cards to relatives after receiving a gift. Why? Because it was (and still is) the proper and polite thing to do. Why should the rules be any different in business? When your customers give you the gift of their business or time, they deserve a handwritten Thank You in return. One of the most effective ways to encourage loyalty from your customers (and repeat business) is to say “Thank You.” A hand addressed Thank You card demonstrates that you care about your customers.

7. Add a Powerful Punch to Your Messages
You can spend weeks trying to write the perfect letter for your audience. But your efforts will go to waste if your call-to-action goes unnoticed. Not only does your letter need to be well written, but most of all, it needs to be read. Real handwriting draws your readers’ eyes to your mailing’s most crucial points. Not only does handwriting look different from the printed text in your letter (thus, catching their attention), but it also adds an unexpected human touch. Handwrite your postscript message or underline key points in your letter with an ink pen. Handwriting can guarantee that your readers won’t miss the most important part of your message.

The next time you want to effectively reach your customers, send them a handwritten mailing. Real handwriting is more personal and eye-catching than bulk mail or electronic marketing, and can dramatically improve the success of your marketing efforts.

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Non-Directive Interviewing – For Marketing Research and More

Jun 17 2023 Published by admin under Uncategorized

Non-directive interviewing gets my vote as the most important marketing research technique. Furthermore, it can be mastered in a few hours.

With the following rules and some practice, you could become a fairly good non-directive interviewer. The examples here are put in the context of marketing research, but the method is applicable to many other situations – understanding people who are “upset” over some issue, dealing with employees, the employment interview, or dealing with a consulting client whose needs are not clear.

Start the interview by explaining what you would like to learn about – e.g., “we want to find out how you feel about our services and whether there are things that might be done to improve them.” The initial part of the interview is often the most difficult. If the general type opener does not draw a response, try something a little more specific – e.g., “perhaps you could tell me about the things you found most useful about product x.”

Rules of Non-Directive Interviewing

Don’t evaluate what the interviewee says. If he feels he is being judged, he will be careful about what he says.
Do let the interviewee know that you’re interested in what he says and that you understand. To find out more about a particular subject that is mentioned by the interviewee, ask for an elaboration – e.g., “that’s interesting, tell me more” or “I’m interested in why you felt that way.” Or you may use a reflection of the interviewee’s comments – “you felt upset by …” or “You seem concerned by…,” often picking up the last few words used by the interviewee. These requests help to provide more information and they also let the interviewee know that you are interested in what he/she is saying. Also, you should take notes, unless the replies are highly sensitive.
Don’t interrupt. Let the interviewee carry the conversation once he gets going. He’ll talk about what he thinks is important.
Don’t bring in your own ideas during the interview.
Don’t worry about pauses in the conversation. People may get a bit uncomfortable during pauses. Don’t pressure the interviewee – e.g., you can look out the window – but don’t be in a hurry to talk if it is likely that the interviewee is thinking.
Practice these rules. Start with a friend. A tape recorder is also useful as you will be able to pick out the problems with your procedure.
A note of caution: Although marketing research poses few problems, non-directive interviewing can lead people to tell you more than you have any right to know. So you should be selective when you use it and you should not use the information you obtain in a way that could harm someone.

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How to Market Your Products and Services on Twitter

Jun 17 2023 Published by admin under Uncategorized

Twitter is one of well over 1000 social networking sites that I know of. I actually have a list of that many, but have only checked out a handful of the most popular ones.

Actually, my list is about 1800 bookmarking and social networking sites. I may share that list with my inner circle soon… after my assistant go over it with a fine toothed comb :-)

I’ve already shared my list of the most popular (and productive) bookmarking sites in an eBook called, “How To Bookmark Effectively For Massive Free Website Traffic!” You can actually download that eBook for free, without needing to opt-in or fill out any forms. Just Google the title to find places offering it for free.

Back to Twitter… Twitter is actually a micro-blogging platform. You register, and then you can “follow” others, and others can “follow” you.

When you log into Twitter, on the homepage you have a window where you can type in messages (“tweets”) of up to 140 characters. When you click the “update” button, everyone who has subscribed to your updates… everyone following you, sees that message instantly… provided they are logged-in to Twitter.

When someone that you’re following updates, and you’re logged-in, you see their posts instantly.

There are Twitter users who post dozens of messages a day. There are Twitter users who seem to stay logged into Twitter and following their friends tweets for hours each day.

At a recent JV Alert Seminar where I was on the expert panel, I watched other panel members, who are also avid Twitter users, actually carrying on conversations over Twitter… right from the stage. They simply pulled out their handheld devices, and twittered away!

While Twitter is fun to just chat with friend on, many “capitalist”… like me, wonder if it can be used for conducting business and making sales.

The answer is “Yes, but you shouldn’t post blatant ads on Twitter.”

Instead, you should post links to resources and news, and those links CAN be your affiliate links.

Twitter also has a “Direct Message” feature where you can post a message directly to someone who is following you. No one else sees that message, and using that feature is more appropriate when your post only pertains to one person.

I have made numerous sales via Twitter. Some examples include:

1) When I noticed that the World Internet Summit was hosting a live event in Auckland, New Zealand, on July 17th – 20th, 2008, I twittered about it. This is the first time that they are holding an Internet marketing seminar in a location that doesn’t get very many of those type events, so I considered it news.

Shortly thereafter, one of my followers from that area, posted a thank you. The next time that I checked my email, I DID notice that he had already registered for the event and that I had earned a nice commission.

2) When Jeff Walker launched Product Launch Formula 2, I tweeted about the bonus package that I offered. I had several followers ask me questions about my package (via direct message) and two of those purchased the package. That earned me nearly $2000.

3) When a friend noticed that I was twittering about how easy it is to earn money marketing to offline businesses as compared to the Internet marketing niche, she posted a link to a product that she suggested I check out.

I clicked on her link and saw that a friend, Rachel Rofe, along with a co-author, Jaime Mintun, had a product that they were selling called “How To Make $10K In A Weekend.” The product was literally “a seminar in a box.” It contained everything that I needed to conduct local seminars teaching offline businesses about the internet. In fact, the product even included:

- A PowerPoint Presentation that I could use to conduct a 1 or 2-day live seminar.

- Ads that I could run to get commission-only sales people to actually sell the seminar seats for me.

- A script that I could use along with the slides or even give to someone else to conduct the seminar for me.

- Supplemental materials that I could use as bonuses, handouts, or products-for-sale at my seminars.

- Very detailed start-to-finish instructions.

The package literally contained everything that I needed for a local seminar that I was already planning on hosting quarterly in my hometown.

I drooled over the webpage, but didn’t buy right away because I was getting ready to travel to JV Alert Live in Philadelphia that upcoming weekend, and I didn’t want to get side-tracked. However, at the seminar, I got a chance to chat with Rachel Rofe, and she talked me into both getting a copy of the course, AND becoming an affiliate for it.

Wrapping up this story… After going through the course, I fell so “in love” with it, that I twittered about it as well as mentioned it in an ezine editorial. The ezine editorial sold enough copies to earn me nearly $1000, and the tweet, triggered several old friends asking questions about the package. One of those friends subsequently purchased the package.

Those are just a few of the many sales that I’m sure that my twittering has generated. The key is not to just post blatant ads, but when you have something worthy of sharing, and that you know your followers will likely appreciate, then you can generate sales from just pointing our resources.

Aside from direct sales, I’ve noticed dozens of posts on my followers blogs about things that I’ve posted to Twitter. These blog posts were others indirectly promoting me and my products to their audiences.

Your posts on Twitter are also indexed by the search engines, so I’ve noticed my “tweets” showing up in Google for some of my prime keywords. That’s very powerful.

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A Quick Look at Non Directional Trading

Jun 05 2023 Published by admin under Uncategorized

Non directional trading is thought to be a really classy and elegant method of trading. It allows forex traders to make big money when the timing is right, yet lose a big chunk of money when directed towards bad timing. It is true that this method of trading can really give you tons of money especially if you’ve already mastered every road in the market, but along with it comes the risks. A lot of traders fail from using this kind of trading method simply because they don’t have any idea what is it all about. What is true about this kind of trading method is that, it can really give you money, but you have to use it wisely. In fact, even a newbie can earn from this when used properly.

Basically, non directional trading is an evolution of the traditional forex trading method. To be able to understand it clearly, you have to visualize the forex market in general. In the traditional way of trading, it is thought that the forex market only moves one way at a given time; the price of the currencies move in a single direction. You would most likely to predict the movement of the market.

This would be rather useless when it comes to the non directional trading method because the price move in different directions. With this kind of trading method, you won’t have to predict the price of the currencies and market movements. Although it has its own share of risks, you are assured that you would earn money because you don’t have to predict anymore. The information that you need is already there, and all you have to do is to think whether it’s okay to trade or not.

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Find a Different Perspective to Chase Your Customers: The Importance of Network Marketing

Jun 04 2023 Published by admin under Uncategorized

The trends in the global economy have called for companies and commercial institutions to be aware of the changing needs and wants for customers.

To begin with, keeping long-term relationships with profitable customers is the only way to survive the current worldwide market competition. Network marketing encompasses the creation of customer networks that underpin the close relationship within the network.

Network marketing can be commonly defined as a form of marketing that make use of independent channels to announce the company offerings to potential customers. The company can barely reach these customers using the standard marketing communication channel of the business. Network marketing is a channel that lots of companies use.This is where the company limits the hiring of permanent marketers and depends much more on hired network marketers that have direct contact with the customer.

The ultimate goal of network marketing is to increase sales and to expand customer base. In normal circumstances, they change the need for middlemen who will dilute the profits by adding their own profit margin through the supply chain, therefore, diluting the gross profit margin of the producers. Instead of using the middlemen the independent marketing acts as a way to avoid them through their direct marketing initiatives.

Word of mouth recommendation creates a stronger impact in developing long-term relations with customers. Direct marketing initiatives can inspire start-up businesses since they offer an opportunity to build a customer base through the use of referrals. Moreover, this business model acts to revitalize small businesses to create a customer base before spending much of their budgets on marketing against competitors.

Just like any other business, some companies do not use the term network marketing; they instead call it Multi-Level Marketing (M.L.M), which they recognize as a legitimate business model that capitalizes on direct selling techniques and relationship referrals strategy of selling products and or services of the company in question.

The company might be contracting the marketers in their independent capacity but, their existence will resemble the franchising concept since they will be have the product to sell for the company, not for themselves. In some instances, the contractors might work in full representation of the company seeming to be the owners of the merchandise or services.

In order to understand how network marketing works, one needs to shift the focus to a franchise business. The franchisee, in this case the independent marketer, is closer to the customer and knows quite well what the customer wants and the customer also knows exactly what to expect from the seller. Therefore, the franchising company gives all the products and the relevant equipment needed to make the sale.

In this case, the independent marketer requests only products required by customers and sells them in his own capacity using the business name and logos. Moreover, if new products come into the market the independent marketer communicates with members in the network and does test marketing to find out their response to the new product. The parent company, in this case, takes the responsibility of the training requirements of the independent marketer to help him conduct the business. The parent company provides all the marketing support. The independent marketer carries out any business transactions even though the business name will be in the parent company’s name.

Network marketing is so fascinating because self-sufficient business owners have non limited privileges to run other businesses. These businesses are independent to the contract of sale by the parent company.

Although independent business owners will be using the parent company’s name they also have full control of their business, and they can expand from them. In the multilevel marketing business concepts, they refer to the principle as sponsoring. The concept of sponsoring gives the marketer the advantage of profiting not only from incentive of the mother company, but also from the sponsorship sales.

The complexity in the nature of multilevel marketing or network marketing business’s causes people to raise some questions about the legality of the business practice. It is a mistaken belief that network marketing is illegal. Network marketing is a legitimate business internationally. For example in America, the US Federal judge legitimized M.L.M companies in 1979.

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Stock Market Trading Using Technical Analysis – Bolllinger Bands Squeeze

Jun 03 2023 Published by admin under Uncategorized

Using Bollinger Bands for market analysis has become a widely popular method for determining price direction. Bollinger Bands will work with any market and are useful for identifying price volatility.

The bands expand or move in the opposite direction when volatility of a stock, commodity or index increases. The higher the volatility the wider the bands become. As volatility decreases the bands begin to come together or move towards each other. Once volatility bottoms out the bands begin to move parallel to each other. Price action tends to move sideways and can touch the upper band and the lower band before breaking out to a more volatile environment.

During this period of low volatility the bands are in what is known as a “squeeze”. That is, the bands squeeze the price together and it seems contained for a period of time. This is a good price setup that often leads to large price movements when prices break out of the squeeze. Look for prices to move to one of the bands, touch the band and continue moving in that direction. The bands then begin to expand once again and volatility returns. Prices tend to continue in the direction of the break out for awhile, often correcting back to the trailing moving average, then continuing in the direction of the trend. Once prices correct back to the moving average and close above that point, caution is warranted as this could lead to a period of reversing price action and a change of trend.

It should be noted that occasionally when prices begin to break out of a squeeze and head in a certain direction that they may reverse in what is known as a “head fake”, and continue in the opposite direction in what is usually a very strong move. What this looks like on the chart is a move to one of the bands (either top or bottom), the band begins to expand in the direction of the move, prices begin a small correction and consolidate, then they either continue the break out direction or they reverse. Other indicators such as momentum or stochastics can help to determine if the move is for real or not. Either way there is going to be a strong move, it’s just a matter of getting on the right side of the move. If a position is taken on the direction of the initial break out and prices reverse, it would pay to reverse your position as well.

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Direct Marketing – The Successful Way to Market Football

Jun 02 2023 Published by admin under Uncategorized

There is no way you can appeal to a fan of an opposing club. It is therefore a complete waste of time to market football in the old generic fashion. In the old generic marketing fashion the target market can be any one. In generic marketing you focus on people’s ability to pay and also satisfying their needs and wants. You can have a customer today and the following day the customer crosses the road to your competitor, who offers a better deal. Each business tries to cannibalise the other. In football the situation is completely different. Your target market crosses a very high spectrum of people from the wealthiest to the poorest. This cross spectrum of people has one thing in common, the love for their club. It is these people that you should focus on to the complete exclusion of all the rest. This is the foundation of direct marketing in football.

In every society there are thousands of eager football fans. These fans are often detached from their clubs, because favouring a club is a love relationship. A love relationship only grows if it is nurtured and grown. Both parties must care for each other. If one side ignores the other, the ignored party finds solace somewhere else without actually going over to a direct competitor that would be a football club.

Football clubs do not seem to realize this and many completely do nothing about it, others carry out lukewarm marketing campaigns. That is why more often than not many clubs can not pay their bills; many run at a loss and play before empty stadiums. They do not understand the fans, let alone know who these fans are.

This is when direct marketing comes in to the rescue. It requires that a club gets a database of its fans and prospective fans. When this is handy, you then utilize it in creating a lasting relationship between the club and the fans. This lasting relationship will be characterised by giving and getting from both sides. As a club you have to avoid the temptation of operating like other businesses where the relationship is about selling as opposed to engaging with fans (read customers). It is never successful in football.

For clubs to succeed they have to know their fans, register these fans in a database, be very creative in reaching out to them and engage them on a one to one basis. When this happens you create a strong bond between the fan and the football club. Your fan will not fill used. The fan will be very responsive to everything you offer. The club will win and no money will be left on the table like what is happening now. This is direct marketing and the only way football clubs can win. It is different from what many other businesses do their marketing.

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Email Direct Marketing Tool – Your Ultimate Solution

Jun 01 2023 Published by admin under Uncategorized

The business environment of today is multi-channeled. In this setting, there are numerous ways to do marketing but probably, one of the most effective techniques of promoting your product or service while saving up on the cost for advertising is through the use of electronic mail. However, many businesses still find it difficult to utilize email effectively. This is because they do not have the right tools for direct email marketing.

An effective email program must be capable of producing customized email communications and transforming your normal email capabilities into a sales channel with huge yields. This can be achieved with automation.

Because of the fact that email is one of the easiest forms of communication aside from the reality that it is also one of the most popular, the inboxes of individuals are continuously flooded with emails, many of which are junk. This is why it is vital that your emails stand out from the rest. Otherwise, you might find that your customer will not even bother opening your email. An email direct marketing tool will help you in delivering effective and well-targeted messages.

Here are some of the advantages of an email direct marketing tool which makes it an essential part of your overall marketing strategy:

-You will get to create effective and persuasive emails with opt-out systems, well-targeted content, and the functionality of sales lead tracking.

-You will enjoy the on-demand delivery feature which ensures that regardless of the size of your email campaign, your emails would be delivered on a timely basis.

-You can control how your emails will be sent, such as a one-time email to be sent to an entire mailing list or individual messages to be sent to certain subscribers.

-You will enjoy the benefit of performance analytics as this tool is capable of analyzing the effectiveness of a campaign and evaluate its performance. This lets you come across important movements and trends.

- You will be able to set up messages for certain purposes that can be sent automatically with an auto-responder program. For example, you can arrange for your auto-responder that every seven days, it will send to all subscribers the next newsletter issue.

- You can get to request for feedback from your subscribers with a feedback management functionality included in this marketing tool. Thus, you will be able to provide better experience for your subscribers through the informative subscriber response.

Here are the different kinds of tools for direct email marketing and their corresponding features:

1.) Paid recipient programs with the direct email list rental feature

- These are list rental services wherein a small amount is exchanged for the responses of the members of a mailing list.
- These are programs that would award points to list members if they visit the websites of the advertisers. The amount of payment is based on either the cost per acquisition, cost per click, or sharing of revenue.
- These programs pay list members who have consented to receive emails and be directed to the website of the company by clicking on the link included in the email.

2.) Direct email broadcast services

- allow you to rent opt-in electronic mailing lists
- allow you to send one-time messages to specific mailing lists

3.) Direct email list management services

- include banner advertisements
- include search engine management functionality
- provide performance analysis
- allow you to effectively manage replies and target your emails
- assist in user profile building
- allow you to send bulk emails
- allow you to manage your email lists according to certain categories and import/export lists
- provide scheduler and auto-responder features
- allow customization of mailing lists
- allow automatic follow up and removal
- allow you to archive messages

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Direct Response Marketing vs. Traditional Image Marketing: Which Is Better?

May 27 2023 Published by admin under Uncategorized

There are many different kinds of marketing out there, but the one you are probably most familiar with ‘image branding’. Typically when I say “marketing” people think of expensive Super Bowl ads, car commercials, and billboards. This is what is known as “image branding” – one of the most common (and ineffective) forms of marketing. Now don’t get me wrong, image branding works for major corporations like Coca-Cola & McDonald’s. And if you have millions of dollars and decades of time, it will work for you too. Unfortunately, if you are like most, you don’t have the same resources and time as those big corporations.

Most image branding simply states the company name, location, etc, with a logo and a ‘catchy’ slogan. None of these are compelling reasons to do business with them versus anyone or everyone else. This type of advertising doesn’t make a case for the products or services that you sell, and it certainly doesn’t direct the prospect to any intelligent buying decision.

On the other hand, direct response marketing is designed to get an immediate response or purchasing decision (sale!) from the prospect. It has often been described as “salesmanship in print”, and it focuses on getting dollars right now – not a decade down the road. Direct response marketing tells a complete story presenting facts or reasons why the company / product are superior to all others. It gives your prospects a reason to get up and contact you, as opposed to waiting until they need your service or product and hoping that they might remember your name.

Direct response includes benefits that are relevant to the prospect, and produces a sales message that helps your prospect to either solve a problem or avoid a loss. These are the real reasons why people will choose your product or service, not because you have ads printed on glossy paper. And best of all unlike image branding direct response marketing is trackable so you can find out exactly how much each marketing dollar is earning you.

When placed side by side there are many differences between image branding ads and direct response ads. Typically a direct response ad will have lots of words, usually in small print, with: 1. A Headline At The Top (to draw the reader in), 2. it lists meaningful specifics, not vague generalities, 3. a promise or guarantee, 4. at least one offer, 5. exact instructions on what to do next, and 6. an extra reason to act right away. Now, open any magazine or newspaper that you have handy and you will see that almost none of the ads have these features. They all look pretty much the same with empty “white space” and glossy pictures with no headlines and very few words. This is how you will set yourself apart from your competition.

By the way, some people actually think that people will not read ads that have lots of words in small print. However, the opposite is true: people want as much information as possible before giving someone their money. You will find that the more information you give your prospect, the better chance that they will respond. That is why all of that “white space” in ads is such a waste of money.

Direct Response Marketing, compared to image-branding, is the clear winner hands down. Put simply… direct response marketing is designed to put money in your pocket this very moment, while image based / traditional / institutional marketing is designed to make you money over time; plus it costs you a lot of money in the meanwhile. Unless you have large sums of money and time you shouldn’t attempt any image-branding, instead stick with results-driven advertising that provides a trackable return on investment.

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Non-Directional Vs Directional Currency Trading

May 26 2023 Published by admin under Uncategorized

Will the market price go up or will it go down? That is what we all want to know. What if it did not matter?

Directional trading

The majority of traders in any financial market are directional traders. Meaning they try to predict which way the market will move. Directional trading can cause many headaches such as

- It takes months to years of constant practice and training which can be very expensive and time consuming. In many cases this requires you to be in front of your computer the entire time your trades are in the market.

- You need to be aware of all the upcoming news announcements and be fluent with understanding several different market indicators.

- You must be disciplined and have high amounts of commitment and patience.

- Directional traders are frequently in and out of the market. In most cases, you will be in less than a day, hence the name day traders. This causes you to pay a lot of extra money in broker fees.

- Another disadvantage to directional trading is that you must be up at odd hours of the day when the market is moving at a fast pace. Plus, you must remember different trading strategies which may be very complicated.

- Finally, the most important factor is you must have high emotional control to make rational decisions rather than emotional decisions based on fear and greed. This has much more to do with your personality than your academic ability to learn.
It is said 95% of the people who trade directionally will lose.

Non-directional Trading

A trading method that is not dependent on which direction the market moves is known as non-directional trading or hedge trading. In the foreign currency market the method of non-directional trading would be buying currency pairs that move in opposite directions such as the EUR/USD and the USD/CHF. The gains on one trade will be offset by losses on the other. This allows the trader to stay in the market and substantially reduce their risk while they continually buy low and sell high small portions of their account.
Most Non-directional Trading strategies are much more automated than directional Trading strategies. So they require much less time to perform.

Since the trades are hedged there is no need to monitor your trades.

You can place pending limit trades for both possible market movements, so there is no need to worry about missing a trading opportunity.

Since it does not matter which way the market moves, pending order trades can be placed for both possibilities market movements, either up or down. This allows you to not have to continuously watch your trades.

Since you are not entirely getting out of the trades you are paying much less in broker fees. Also in the forex market you are entitled to earn interest on the leveraged amount of money you control in the market. Depending on the amount of money you keep in the market you can receive a substantial return on interest alone.

When using a structured method such as Non-directional trading it limits the possibility of making irrational decisions, and reduced the total amount of decisions that need to be made.

Best of all there is no need to read complicated charts or graphs.

Of course there are also disadvantages to Non-directional trading. A directional trader has the possibility of making a lot more money in much shorter amount of time; however, with the majority of beginning traders losing all the money in their accounts in only a few months a longer term Non-directional trading strategy is a very favorable alternative.

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