The Importance Of A Follow Up Marketing Plan

Do you know what the importance of following up on your customers is? Well believe it or not, your own customer list is the true profit center in your business. If you’ve just been focusing on getting new customers into your business, then you’re making a big mistake.

In any business, 80% of all business profits will come from sales from repeat customers. This process is known as “backend marketing”, and it’s something that you should be implementing in your business today. If you want to make more money in your business, (and relatively fast I might add), you should contact your customer list right now.

If you’ve been neglecting them for a while now, then they might now be receptive to your initial offer. A great way to reactivate your customers is to send them a simple “I miss you” letter. In this letter, you should say that you’ve been thinking about them and that you haven’t heard from them in a while.

In this letter, you shouldn’t send out your entire sales presentation. After you send them this letter, wait about 20 days to mail out to these people again. In this next mailing, you should include a pitch about a new or existing product that you have, that will benefit them in some way. You should also ask them to sign up to your email newsletter, so that they you can contact them automatically, and so that they can get deals on products in your store.

This is the general gist of how you should go about contacting your existing customers. And believe it or not, most of them will reactivate themselves as soon as you contact them again, so it works out for the both of you. If you’re not implementing backend marketing in your business today, then now is the time to start doing it.

Backend marketing is the backbone of your business. Any business guru will tell you this, and you don’t have to take my word for it, simply run a simple backend marketing campaign and see for yourself. You will find yourself with new business flowing into your doors relatively quickly.

Take the time to nurture your customer list and to get them to buy from you. They want to form a relationship with you – especially if you over delivered on the product or service that you sold them. If you don’t remember anything from today’s lesson, make sure you understand that your current customers is where most of your profits will come from.

You don’t have any customer acquisition costs, because you already have someone to sell to! So it’s like making money for free! How good is that!?!

Be the expert marketer that you know you can be and start contacting these people today. You will find that more than likely these people will create a sudden surge in your business profits. Start using this technique today, and watch as your business soars. I guarantee you that it will be worth it.

Good luck with using backend marketing to earn more repeat profits.

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